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Small Business Articles

Stay on top of the latest trends, tactics, and issues in sales and marketing from Entrepreneur.com.

Secrets of Crafting a Top-Notch Online Video
Heed these tips and you'll boost SEO and connect with more customers.

Beware the Bitter Twitter
Here are some dos and don'ts in using social networks for communicating.

Using Sizzle Reels to Brand and Market Your Business
11 tips for producing short videos that will captivate your audience, spread your message and increase sales

Five Lessons from the Old Spice Man
A look inside the successful new media campaign from an old-school brand

Loyalty Marketing in Action
What you can learn from Neiman Marcus' loyalty program

How to Calculate Your ROI With Social Media
Free tools to help you measure traffic, sales and SEO ranking

The Red Pen Rule for Marketing Copy
Not getting the sales you expect? Maybe you're saying too much.

Big Marketing Stunts, Small-Business Style
Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.

How to Send the Right Message
Make over your brand using these smart tips.

Launch an E-mail Marketing Campaign in 7 Steps
E-newsletters remain an effective tool for deepening relationships.

Do You Know What Clicks With Your Customers?
Those e-mail tracking reports have an important story to tell.

3 Ways to Get More Business at Networking Events
When it comes to building contacts, quality trumps quantity.

7 Ways to Avoid Brand-Damaging Quotes
It's easily done if you follow some simple, common-sense guidelines.

Industry Awards Create Buzz for Your Business
Learn how to pick the right awards, and how to market your success.

How to Handle a PR Crisis
Ronn Torossian's advice: Drop everything and deal with it now.

5 Qualities of Successful Online Videos
Tips, tools and traps to avoid

Unleash Your Inner Guerrilla Marketer
Social media is the ultimate energy vs. money marketing tool--put it to work for your business.

Build Buzz With a Business Blog
9 strategies for generating word-of-mouth publicity and marketing success

Let Testimonials Do the Talking for You
Nobody tells your success stories better than your satisfied customers.

How to Identify and Reach Underserved Markets
Go beyond demographics by targeting specific types of people.

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